Contractors’ Warehouse —
SOCIAL MEDIA MARKETER
Location
Houston, TX
Category
Merchandising
Type
Corporate
Job ID
Req114169
Position Purpose:
The Social Media Marketer helps our consumers learn about our brands, increases our visibility through online communities and engaged conversation, ultimately driving traffic and promoting purchase consideration through our owned channels. This person will manage content for GCC/Blinds.com across social platforms such as Facebook, Instagram, Pinterest, TikTok, and other emerging mediums. They will assist in social media strategic collaboration, content planning and creation, content writing, live experiences, community/online reputation management, and many more exciting projects!
MAJOR TASKS, RESPONSIBILITES AND KEY ACCOUNTABILITIES
* 40% Support community management by engaging with customers in comments, messages, etc. and interacting with leaders/influencers in home décor space to grow our following. Supports outreach with social influencers and Real Authentic and Genuine content to be leveraged throughout the omnichannel marketing experience.
* 30% Responsible for social media content execution to support new customer acquisition and engagement. Collaborates with Brand & Content team and owns ad-hoc content creation in platform, including but not limited to photo, audio, & video editing, content formatting, scheduling and supporting paid advertising.
*20% Measure and optimize content strategy and creative formats based on social analytics and performance metrics. Provide recommendation and findings to internal stakeholders from A/B testing and content reviews.
*10% Identify social media trends and best practices by conducting competitor audits, internal/external research, continuing education, etc.
Preferred Qualifications:
- Bachelor’s degree in Marketing, Journalism, Public Relations, English, Communications or a related field.
- 2+ years of experience in Marketing, Social Media or Marketing Content Creation for ecommerce and/or B2C brand.
- Demonstrated competencies with organic & paid content across various social media platforms including, but not limited to: Facebook, Instagram, Pinterest, TikTok, X (Twitter), YouTube, LinkedIn, Reddit, etc.
- Social media marketing and optimization skills. Execution of paid media campaigns such as: media planning, budgeting, A/B testing, reporting
- Experience with content editing software and applications, like Adobe Creative Cloud, Canva, InShot, CapCut, etc.
- Excellent communication and writing skills, both written and verbal with strong attention to detail.
- Demonstrated proficiency in social community management and moderation, including managing brand SOV, comments, reviews, mentions, etc.
- Experience with social listening tools/dashboards like Sprinklr, Hootsuite, etc.
- Proficient in social media performance and data reporting.
- Preferred skills (Bonus Points):
- Certifications and credentials in social media management, digital marketing, etc.
- Shooting and/or editing video content using various equipment (DSLR, iPhone, etc.)
- Comfortability with creating VOs (voiceovers), trending audio, appearing in “live” experiences, etc.
Apply By:
05/01/2024
Paid parental leave to bond with your new addition
401(K) savings plan with company match
Merit increases and performance bonuses
On-the-spot recognition and rewards for a job well done
Position Purpose:
The Social Media Marketer helps our consumers learn about our brands, increases our visibility through online communities and engaged conversation, ultimately driving traffic and promoting purchase consideration through our owned channels. This person will manage content for GCC/Blinds.com across social platforms such as Facebook, Instagram, Pinterest, TikTok, and other emerging mediums. They will assist in social media strategic collaboration, content planning and creation, content writing, live experiences, community/online reputation management, and many more exciting projects!
MAJOR TASKS, RESPONSIBILITES AND KEY ACCOUNTABILITIES
* 40% Support community management by engaging with customers in comments, messages, etc. and interacting with leaders/influencers in home décor space to grow our following. Supports outreach with social influencers and Real Authentic and Genuine content to be leveraged throughout the omnichannel marketing experience.
* 30% Responsible for social media content execution to support new customer acquisition and engagement. Collaborates with Brand & Content team and owns ad-hoc content creation in platform, including but not limited to photo, audio, & video editing, content formatting, scheduling and supporting paid advertising.
*20% Measure and optimize content strategy and creative formats based on social analytics and performance metrics. Provide recommendation and findings to internal stakeholders from A/B testing and content reviews.
*10% Identify social media trends and best practices by conducting competitor audits, internal/external research, continuing education, etc.
Preferred Qualifications:
- Bachelor’s degree in Marketing, Journalism, Public Relations, English, Communications or a related field.
- 2+ years of experience in Marketing, Social Media or Marketing Content Creation for ecommerce and/or B2C brand.
- Demonstrated competencies with organic & paid content across various social media platforms including, but not limited to: Facebook, Instagram, Pinterest, TikTok, X (Twitter), YouTube, LinkedIn, Reddit, etc.
- Social media marketing and optimization skills. Execution of paid media campaigns such as: media planning, budgeting, A/B testing, reporting
- Experience with content editing software and applications, like Adobe Creative Cloud, Canva, InShot, CapCut, etc.
- Excellent communication and writing skills, both written and verbal with strong attention to detail.
- Demonstrated proficiency in social community management and moderation, including managing brand SOV, comments, reviews, mentions, etc.
- Experience with social listening tools/dashboards like Sprinklr, Hootsuite, etc.
- Proficient in social media performance and data reporting.
- Preferred skills (Bonus Points):
- Certifications and credentials in social media management, digital marketing, etc.
- Shooting and/or editing video content using various equipment (DSLR, iPhone, etc.)
- Comfortability with creating VOs (voiceovers), trending audio, appearing in “live” experiences, etc.
Hybrid – An associate in a hybrid role blends in-office and remote/virtual working to complete their job duties. An associate may be required to work from a designated Home Depot location on some days, and may work from a virtual/remote location on others. We also refer to this as location – flex.
Learn more about our 4 different work locations. Additional information will be provided during the application process.As part of the application process for this role, there will be an on-line assessment. The assessment usually takes about 17 minutes to complete. You will be directed to the assessment link immediately after submitting your application. Once you click on the link, you will need to complete it within 72 hours after starting it. You may stop and restart the assessment as many times as you like within the 72-hour time frame.
During the assessment, we’ll ask you questions about your approach to work and various work-related situations. The questions are based on characteristics that are related to performing successfully in hourly roles at The Home Depot, including:
- Professional Experience
- Learning Potential
- Responsibility
- Customer Focus
If you have a disability and would like to request an accommodation related to the assessment, or you would like to obtain more information about the assessment, click here to learn more.
Store Location
2140
10255 RICHMOND AVENUE
Houston, TX
Once you’ve applied, please come back and apply for other jobs at this store and any store near you.
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