
Contractors’ Warehouse —
Sr. SEO/SEM Analyst – The Company Store
Location – Weehawken, NJ
Job ID – Req147754
Category – E-Commerce
Apply By – Applications are accepted on an ongoing basis
Location – Weehawken, NJ
Job ID – Req147754
Category – E-Commerce
Company Overview
What’s the best place we’ve ever built? The place where we work. At Home Depot, our goal is to provide the highest level of service, the broadest selection of products, and the most competitive prices. As the world’s largest home improvement specialty retailer, we operate more than 2,200 retail stores across North America. And each of our associates are focused one thing — helping our customers build and improve their homes, businesses, and ultimately their lives.
Position Purpose:
This role offers a unique opportunity within a fast-paced, entrepreneurial environment supported by the resources and stability of a major retailer — The Home Depot — through its acquisition of The Company Store, a 114-year-old, leading online bedding company. The position is responsible for the day-to-day planning and execution of digital marketing initiatives, with a strong focus on SEO and SEM strategies to drive online sales and brand awareness for The Company Store. The individual will collaborate closely with cross-functional teams, including merchandising, site, and marketing, to successfully launch new products, optimize existing offerings, and execute seasonal campaigns and promotional events. This role demands a strategic thinker with a hands-on approach to implementing marketing programs that directly impact revenue growth and customer engagement.
Key Responsibilities:
- 30% Campaign Planning: Planning and executing marketing plans for organic and paid search. Campaign planning, ongoing optimizations and weekly reporting. Partner with Advertising, Marketing, Merchandising & Operations.
- 20% Vendor Management: Manage outside vendors and agencies to ensure execution of programs and tactics on time and within budget. Manage projects and the allotment of money to meet budgetary and segment goals.
- 20% Keyword Research: Perform keyword research in coordination with company business objectives to optimize existing content and uncover new opportunities.
- 20% Manage Spend: Projecting and tracking Return-on-investment (ROI) and sales for initiatives.
- 10% Coordinate Best Practices: Educate organization regarding organic and paid search marketing programs.
Direct Manager/Direct Reports:
- This position reports to the Paid Media Sr. Manager.
- This position has 0 direct reports.
Travel Requirements:
- Typically requires overnight travel less than 10% of the time.
Physical Requirements:
- Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
Working Conditions:
- Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
Minimum Qualifications:
- Must be eighteen years of age or older.
- Must be legally permitted to work in the United States.
Preferred Qualifications:
- 4-5+ years of hands-on experience in Search Marketing (SEO and/or Paid Search), with a proven track record of driving significant traffic growth, generating high-quality opportunities, and contributing to pipeline and revenue.
- Strong cross-functional collaboration skills, with the ability to work effectively with content, demand generation, paid media, and product teams.
- Proven ability to thrive in a fast-paced environment, consistently meeting deadlines and delivering high-quality work.
- Excellent communication skills, with the ability to clearly articulate the strategic value and business impact of SEO and/or Paid Search initiatives to both technical and non-technical stakeholders.
- Deep understanding of search engine algorithms, ranking factors, and SEO/Paid Search best practices.
- Expertise in SEM bid strategies and hands-on experience with tools such as SA360, Google Ads, Microsoft Advertising etc.
- Advanced proficiency in SEO tools and automation platforms, including GA4, Google Search Console, Looker Studio, SEMrush, Screaming Frog, or similar.
- Working knowledge of HTML, CSS, and JavaScript, particularly as they pertain to technical SEO implementation and troubleshooting.
- Experience with SEO attribution modeling, demonstrating the ability to measure and prove the impact of SEO initiatives on pipeline and revenue.
Minimum Education:
- The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.
Preferred Education:
- No additional education
Minimum Years of Work Experience:
- 3
Preferred Years of Work Experience:
- No additional years of experience
Minimum Leadership Experience:
- None
Preferred Leadership Experience:
- None
Certifications:
- None
Competencies:
- Action Oriented – Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm
- Being Resilient – Rebounding from setbacks and adversity when facing difficult situations
- Business Insights – Applying knowledge of business and the marketplace to advance the organization's goals
- Collaborates – Building partnerships and working collaboratively with others to meet shared objectives
- Communicates Effectively – Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences
- Decision Quality – Making good and timely decisions that keep the organization moving forward
- Drives Results – Consistently achieving results, even under tough circumstances
- Plans and Aligns – Planning and prioritizing work to meet commitments aligned with organizational goals
- Resourcefulness – Securing and deploying resources effectively and efficiently
Location – Weehawken, NJ
Job ID – Req147754
Category – E-Commerce
Role Overview
Position Purpose:
This role offers a unique opportunity within a fast-paced, entrepreneurial environment supported by the resources and stability of a major retailer — The Home Depot — through its acquisition of The Company Store, a 114-year-old, leading online bedding company. The position is responsible for the day-to-day planning and execution of digital marketing initiatives, with a strong focus on SEO and SEM strategies to drive online sales and brand awareness for The Company Store. The individual will collaborate closely with cross-functional teams, including merchandising, site, and marketing, to successfully launch new products, optimize existing offerings, and execute seasonal campaigns and promotional events. This role demands a strategic thinker with a hands-on approach to implementing marketing programs that directly impact revenue growth and customer engagement.
Key Responsibilities:
- 30% Campaign Planning: Planning and executing marketing plans for organic and paid search. Campaign planning, ongoing optimizations and weekly reporting. Partner with Advertising, Marketing, Merchandising & Operations.
- 20% Vendor Management: Manage outside vendors and agencies to ensure execution of programs and tactics on time and within budget. Manage projects and the allotment of money to meet budgetary and segment goals.
- 20% Keyword Research: Perform keyword research in coordination with company business objectives to optimize existing content and uncover new opportunities.
- 20% Manage Spend: Projecting and tracking Return-on-investment (ROI) and sales for initiatives.
- 10% Coordinate Best Practices: Educate organization regarding organic and paid search marketing programs.
Direct Manager/Direct Reports:
- This position reports to the Paid Media Sr. Manager.
- This position has 0 direct reports.
Travel Requirements:
- Typically requires overnight travel less than 10% of the time.
Physical Requirements:
- Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
Working Conditions:
- Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
Minimum Qualifications:
- Must be eighteen years of age or older.
- Must be legally permitted to work in the United States.
Preferred Qualifications:
- 4-5+ years of hands-on experience in Search Marketing (SEO and/or Paid Search), with a proven track record of driving significant traffic growth, generating high-quality opportunities, and contributing to pipeline and revenue.
- Strong cross-functional collaboration skills, with the ability to work effectively with content, demand generation, paid media, and product teams.
- Proven ability to thrive in a fast-paced environment, consistently meeting deadlines and delivering high-quality work.
- Excellent communication skills, with the ability to clearly articulate the strategic value and business impact of SEO and/or Paid Search initiatives to both technical and non-technical stakeholders.
- Deep understanding of search engine algorithms, ranking factors, and SEO/Paid Search best practices.
- Expertise in SEM bid strategies and hands-on experience with tools such as SA360, Google Ads, Microsoft Advertising etc.
- Advanced proficiency in SEO tools and automation platforms, including GA4, Google Search Console, Looker Studio, SEMrush, Screaming Frog, or similar.
- Working knowledge of HTML, CSS, and JavaScript, particularly as they pertain to technical SEO implementation and troubleshooting.
- Experience with SEO attribution modeling, demonstrating the ability to measure and prove the impact of SEO initiatives on pipeline and revenue.
Minimum Education:
- The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.
Preferred Education:
- No additional education
Minimum Years of Work Experience:
- 3
Preferred Years of Work Experience:
- No additional years of experience
Minimum Leadership Experience:
- None
Preferred Leadership Experience:
- None
Certifications:
- None
Competencies:
- Action Oriented – Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm
- Being Resilient – Rebounding from setbacks and adversity when facing difficult situations
- Business Insights – Applying knowledge of business and the marketplace to advance the organization's goals
- Collaborates – Building partnerships and working collaboratively with others to meet shared objectives
- Communicates Effectively – Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences
- Decision Quality – Making good and timely decisions that keep the organization moving forward
- Drives Results – Consistently achieving results, even under tough circumstances
- Plans and Aligns – Planning and prioritizing work to meet commitments aligned with organizational goals
- Resourcefulness – Securing and deploying resources effectively and efficiently
Hybrid – An associate in a hybrid role blends in-office and remote/virtual working to complete their job duties. An associate may be required to work from a designated Home Depot location on some days, and may work from a virtual/remote location on others. We also refer to this as location – flex.
Learn more about our 4 different work locations. Additional information will be provided during the application process.
As part of the application process for this role, there will be an on-line assessment. The assessment usually takes about 17 minutes to complete. You will be directed to the assessment link immediately after submitting your application. Once you click on the link, you will need to complete it within 72 hours after starting it. You may stop and restart the assessment as many times as you like within the 72-hour time frame.
During the assessment, we’ll ask you questions about your approach to work and various work-related situations. The questions are based on characteristics that are related to performing successfully in hourly roles at The Home Depot, including:
- Professional Experience
- Learning Potential
- Responsibility
- Customer Focus
If you have a disability and would like to request an accommodation related to the assessment, or you would like to obtain more information about the assessment, click here to learn more.
Store Location
2694
1200 HARBOR BLVD
Weehawken, NJ
Once you’ve applied, please come back and apply for other jobs at this store and any store near you.
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