Contractors’ Warehouse —
Senior Analyst, Offsite Activations & Operations – Orange Apron Media
Location – Atlanta, GA
Job ID – Req127811
Category – Marketing
Apply By – Applications are accepted on an ongoing basis
Location – Atlanta, GA
Job ID – Req127811
Category – Marketing
Apply By – Applications are accepted on an ongoing basis
Company Overview
What’s the best place we’ve ever built? The place where we work. At Home Depot, our goal is to provide the highest level of service, the broadest selection of products, and the most competitive prices. As the world’s largest home improvement specialty retailer, we operate more than 2,200 retail stores across North America. And each of our associates are focused one thing — helping our customers build and improve their homes, businesses, and ultimately their lives.
Position Purpose:
The Senior Analyst, Offsite Activations & Operations is responsible for supporting the planning of omni-channel campaigns and executing and optimizing in-house addressable channel components of those campaigns. Responsibilities include implementation of campaigns and their objectives, strategies and tactics; and stewardship of omni-channel plans in conjunction with marketing goals. Position oversees management of campaign activations and supports the reporting process.
Key Responsibilities:
- 15% Communication – Prepare clear and concise reports, charts, tables and presentations to support business decisions across the organization
- 30% Continuous Improvement – Conduct thorough analyses to continually improve business operations, including identifying new growth opportunities, yield management, inventory and supplier selection, and KPIs
- 10% Partnership – Partner with site testing team to define and determine most effective customer experience
- 30% Reporting & Analytics – Drive reporting and analyses of marketing campaigns to internal stakeholders and external suppliers by leveraging multiple, complex data sources
- 15% Transaction Data Analysis – Analyze transaction data to identify purchase triggers and indicators for future value customers in support of predictive and forward-looking marketing campaigns
Direct Manager/Direct Reports:
- This position reports to the Manager, Manager Orange Apron Media
- This position has 0 direct reports.
Travel Requirements:
- Typically requires overnight travel less than 10% of the time.
Physical Requirements:
- Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
Working Conditions:
- Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
Minimum Qualifications:
- Must be eighteen years of age or older.
- Must be legally permitted to work in the United States.
Preferred Qualifications:
- Experience activating, managing, and overseeing performance of paid media campaigns (Meta, Pinterest, Google, etc.) – 3+ years desired
- Experience creating media plans and paid media strategy for brands and clients
- Experience using data for performance storytelling; ability to translate performance into actionable insights and recommendations
- Values & behaviors:
- Exceptional client service to internal and external stakeholders
- Strong written & verbal communications skills; comfortable presenting to clients/suppliers in monthly and quarterly business reviews
- Attention to detail; oversees activation detail and campaign QA with the level of accuracy required
- Development driven; motivated to take on new challenges such as testing new initiatives and achieving certifications in our top platforms
- Team player; willingness to help others out, foster and drive strong relationships with internal cross-functional peers as a primary liaison between teams
Minimum Education:
- The knowledge, skills and abilities typically acquired through the completion of a high school diploma and/or GED.
Preferred Education:
- No additional education
Minimum Years of Work Experience:
- 3
Preferred Years of Work Experience:
- No additional years of experience
Minimum Leadership Experience:
- None
Preferred Leadership Experience:
- None
Certifications:
- None
Competencies:
- Action Oriented
- Collaborates
- Drives Engagement
- Communicates Effectively
- Customer Focus
- Drives Results
Paid Time Off Benefits
Salaried associates are eligible for 2 weeks of vacation in their first year; FT hourly will be eligible for 40 hours of paid vacation time after 6 months of continuous service; (for positions in Washington State, Spokane, and Tacoma only) – Salary and Temporary associates will earn 1 hour of sick time for every 40 hours worked; FT associates will earn 1 hour of sick time for every 40 hours worked or 4 hours per month, whichever is greater; (for positions in Seattle only) – Salary and Temporary associates will earn 1 hour of sick time for every 30 hours worked; FT associates will earn 1 hour of sick time for every 30 hours worked or 4 hours per month, whichever is greater.
Location – Atlanta, GA
Job ID – Req127811
Category – Marketing
Apply By – Applications are accepted on an ongoing basis
Role Overview
Position Purpose:
The Senior Analyst, Offsite Activations & Operations is responsible for supporting the planning of omni-channel campaigns and executing and optimizing in-house addressable channel components of those campaigns. Responsibilities include implementation of campaigns and their objectives, strategies and tactics; and stewardship of omni-channel plans in conjunction with marketing goals. Position oversees management of campaign activations and supports the reporting process.
Key Responsibilities:
- 15% Communication – Prepare clear and concise reports, charts, tables and presentations to support business decisions across the organization
- 30% Continuous Improvement – Conduct thorough analyses to continually improve business operations, including identifying new growth opportunities, yield management, inventory and supplier selection, and KPIs
- 10% Partnership – Partner with site testing team to define and determine most effective customer experience
- 30% Reporting & Analytics – Drive reporting and analyses of marketing campaigns to internal stakeholders and external suppliers by leveraging multiple, complex data sources
- 15% Transaction Data Analysis – Analyze transaction data to identify purchase triggers and indicators for future value customers in support of predictive and forward-looking marketing campaigns
Direct Manager/Direct Reports:
- This position reports to the Manager, Manager Orange Apron Media
- This position has 0 direct reports.
Travel Requirements:
- Typically requires overnight travel less than 10% of the time.
Physical Requirements:
- Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
Working Conditions:
- Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
Minimum Qualifications:
- Must be eighteen years of age or older.
- Must be legally permitted to work in the United States.
Preferred Qualifications:
- Experience activating, managing, and overseeing performance of paid media campaigns (Meta, Pinterest, Google, etc.) – 3+ years desired
- Experience creating media plans and paid media strategy for brands and clients
- Experience using data for performance storytelling; ability to translate performance into actionable insights and recommendations
- Values & behaviors:
- Exceptional client service to internal and external stakeholders
- Strong written & verbal communications skills; comfortable presenting to clients/suppliers in monthly and quarterly business reviews
- Attention to detail; oversees activation detail and campaign QA with the level of accuracy required
- Development driven; motivated to take on new challenges such as testing new initiatives and achieving certifications in our top platforms
- Team player; willingness to help others out, foster and drive strong relationships with internal cross-functional peers as a primary liaison between teams
Minimum Education:
- The knowledge, skills and abilities typically acquired through the completion of a high school diploma and/or GED.
Preferred Education:
- No additional education
Minimum Years of Work Experience:
- 3
Preferred Years of Work Experience:
- No additional years of experience
Minimum Leadership Experience:
- None
Preferred Leadership Experience:
- None
Certifications:
- None
Competencies:
- Action Oriented
- Collaborates
- Drives Engagement
- Communicates Effectively
- Customer Focus
- Drives Results
Paid Time Off Benefits
Salaried associates are eligible for 2 weeks of vacation in their first year; FT hourly will be eligible for 40 hours of paid vacation time after 6 months of continuous service; (for positions in Washington State, Spokane, and Tacoma only) – Salary and Temporary associates will earn 1 hour of sick time for every 40 hours worked; FT associates will earn 1 hour of sick time for every 40 hours worked or 4 hours per month, whichever is greater; (for positions in Seattle only) – Salary and Temporary associates will earn 1 hour of sick time for every 30 hours worked; FT associates will earn 1 hour of sick time for every 30 hours worked or 4 hours per month, whichever is greater.
Remote/virtual – An associate in a remote/virtual role typically is not required to work from a designated Home Depot location to complete their job duties. Limited or infrequent in-office presence may be required. We also refer to this as location – independent.
Work From Home – Location Specific – An associate in this role primarily works from home but is assigned a THD location and is periodically required to report to their in-office location. Associates must live within the same state and within a commutable distance of their assigned THD location.
Learn more about our 4 different work locations. Additional information will be provided during the application process.
As part of the application process for this role, there will be an on-line assessment. The assessment usually takes about 17 minutes to complete. You will be directed to the assessment link immediately after submitting your application. Once you click on the link, you will need to complete it within 72 hours after starting it. You may stop and restart the assessment as many times as you like within the 72-hour time frame.
During the assessment, we’ll ask you questions about your approach to work and various work-related situations. The questions are based on characteristics that are related to performing successfully in hourly roles at The Home Depot, including:
- Professional Experience
- Learning Potential
- Responsibility
- Customer Focus
If you have a disability and would like to request an accommodation related to the assessment, or you would like to obtain more information about the assessment, click here to learn more.
Store Location
GA01
VIRTUAL
Atlanta, GA
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