Position Purpose:

The On Camera Talent manages execution of in-store studio content by owning production planning, coordination and delivery within a retail environment.  This role is responsible for producing product-focused short-form content and serving as on-camera talent to communicate product features, benefits, and usage in a clear and engaging way. The role partners with merchandising, store associates, creative, post-production, social, project management and other marketing teams to ensure content is prioritized, scheduled, and delivered on time and on budget. This role requires a highly organized, self-directed associate who takes ownership of execution, collaborates effectively across teams, and performs confidently on-camera in a fast-paced environment. 

Key Responsibilities:

60% Production Management & Execution 

• Owns execution of in-store studio production
• Partners with merchants, store associates, project managers, editors, social, how-to, and marketing teams to align on priorities and timelines 
• Develops and manages production schedules  
• Coordinates shoot logistics including product readiness, approved scripts, production notes and more 
• Ensures content is delivered on time, within scope, and meets quality and safety standards 
• Acts as primary point of contact for in-store studio execution 
• Clearly communicates deliverables, timelines, expectations. Takes direction well from several stakeholders.  
• Identifies risks, addresses issues quickly, and adjusts execution plans as needed 
• Supports development of a repeatable production model for in-store studio content 
• Identifies opportunities to improve efficiency and execution speed 
• Contributes to documenting workflows and best practices 
• Maintains good working relationships with store associates  

40% On-Camera Presentation 

• Serves as primary on-camera talent, representing brand voice and product authority 
• Communicates product features, benefits, pricing, and use cases clearly and effectively 
• Demonstrates product usage in a way that is engaging, informative, and customer-focused 
• Delivers content in a confident, natural, and compelling manner 
• Maintains consistency in tone and on-camera presence across content 

Direct Manager/Direct Reports:

• This Position typically reports to Sr. Manager, Content Production
• This Position has 2 Direct Reports

Travel Requirements:

• Typically requires overnight travel less than 10% of the time.

Physical Requirements:

• Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions, there may be a need to move or lift light articles.
   

Working Conditions:

• Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
   

Minimum Qualifications:

• Must be eighteen years of age or older.
• Must be legally permitted to work in the United States.
   

Preferred Qualifications:

• Experience in content production, hosting, or on-camera roles
• Comfortable and confident on camera
• Strong organizational and execution skills with ability to manage multiple priorities 
• Demonstrated ability to deliver work on time and meet deadlines 
• Strong communication and collaboration skills across teams 
• Self-starter with strong sense of ownership and accountability 
• Experience in retail, product marketing, or content creation environments preferred 
• Familiarity with channel-specific content strategies to drive engagement based on audience trends and habits  

Minimum Education:

• The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job

Minimum Years of Work Experience:

• 5

Preferred Years of Work Experience:

• 5

Minimum Leadership Experience:

• No previous leadership experience​

Preferred Leadership Experience:

• No previous leadership experience

Certifications:

• None
   

Competencies:

• Decision Quality
• Collaborates
• Drives Engagement
• Ensures Accountability
• Plans and Aligns
• Communicates Effectively
• Customer Focus
• Develops Talent
• Drives Results
• Manages Conflict