This Loyalty Marketing Manager position will be responsible for managing and owning key aspects of the marketing plan for The Home Depot’s loyalty marketing program. The position serves as primary liaison between Loyalty Marketing and Merchandising leaders and Marketing cross-functional departments for planning and implementing loyalty marketing campaigns for promoting applicable products and loyalty benefits to our loyalty members in a manner that supports long-term customer value. The Manager will work closely with the team and channel partners to execute marketing strategies for acquiring, engaging, and retaining members, and delivering business value to The Home Depot.
This position will also work with manager on developing and implementing annual, quarterly, and monthly marketing plans, and be responsible for measuring results across all loyalty marketing campaigns to identify insights and recommendations for improving marketing plan/approach.
MAJOR TASKS, RESPONSIBILITES AND KEY ACCOUNTABILITIES
- 25% Develop annual, quarterly and monthly strategic and tactical marketing plans for the loyalty program based on competitive analysis, consumer input, financial data, and creative tactics. Design marketing reporting and monitor customer perception, response rates, and financial performance. Report-out on performance at regular intervals, design dashboards if necessary, and use data to provide optimization recommendations
- 20%- Promoting the program and its benefits across stores, owned channels, and paid channels.
- 20%- Collaborate with key business partners across the organization to integrate the loyalty message with brand, channel, and capability communications.
- 30% Manage execution of tactical elements of marketing programs, including setting up promotions, working collaboratively with advertising creative team, ensuring communication to channel partner, vendors, etc.
NATURE AND SCOPE
No direct responsibility for supervising others.
ENVIRONMENTAL JOB REQUIREMENTS
Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
Typically requires overnight travel less then 10% of the time